Marketing campaigns are vital to the success of your business, no matter whether you’re a one-man band or a large international organisation. But it’s important to have a clear strategy for your marketing campaigns before getting started. Here are my 5 top tips to think about when marketing your small business.
Don’t try to be everywhere
Spreading yourself too thinly or not delivering the quality, regular content your customers want to see will have repercussions. Don’t try to be everywhere. Work out where people are following you, what do they like, where do they interact with you; ultimately, where does your target audience hang out?
Figure out who is your ideal client
Leading on from your target audience, you need to be clear on who your ideal client is. What do they like, where do they hang out, what they love about you, what are the struggles, how can you help them etc. Knowing all this information is key to ensure you are sending the right messages and attracting the right people to you.
Marketing needs time and patience before you will see a return. It does take a large chunk of time, but there is no point investing a little bit of time and not going through the full customer journey. The biggest trick a lot of people are missing out on is with their email lists. You ask people to sign up to your newsletter, but what do you do with it after that? How about setting up a welcome automation sequence, sending them a copy of your latest blog, sending them regular news, offers and updates?
And the same with your social media. There’s no point in posting regular content for a few weeks, and then giving up because you aren’t getting the interaction. For people to see your content you need to be posting regularly. Knowing your ideal client will allow you to gain insights into what they like and the times they are online for you to tailor towards them.
Think about what you are posting
This is all about your content. What content are you putting out there? If you are going for sales, sales and sales, you are likely to get the opposite effect of no sales. You need to engage with your audience, share valuable or interesting content to peak their interest. 80% of what you put out there needs to be of interest, with only 20% being sales. So if you are one of those people posting everyday telling people they need to buy from you, it’s time to make a change.
If you start off with your campaign and expect to see results and a return on your time and investment within a couple of months, you may be in for a let-down. You ideally need to invest into something for 6 months to truly see whether it will work for you and your business before you make a decision. This allows you to fully get things up and running, smooth over any teething problems to then properly assess whether the campaign is worthwhile to gain a return.
If you need some help or advice with creating your marketing strategy or content, why not arrange a call to discuss your requirements. Book a call with Natalie now here or email firstname.lastname@example.org to find out more.