How to create and run your own free email challenge

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Email challenges are a great way to quickly grow your email list.  In my last blog I shared why you should be running a free challenge for your business.  Now I’m going to share how to create your free email challenge…

Setting up and running a free challenge does take some work to plan and set up, but if you create something evergreen, you can use it as many times as you want in the future. Continue reading “How to create and run your own free email challenge”

6 reasons why you should be using email marketing

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Think email marketing is dead?

Think again.

Email marketing is still popular and one of the best ways for building deeper and more meaningful relationships with potential customers and clients.  Statista predicts that within 2019, nearly 300 billion emails will be sent and received, increasing on 281 billion in 2018.  And with the average open rate of 21.09% (source Mailchimp, based on all non-labelled accounts), that’s a large number of potential clients sitting there waiting to hear from you. Continue reading “6 reasons why you should be using email marketing”

How to save a shed load of time creating your marketing content

Marketing is one of the most time-consuming tasks when it comes to running a business, but it’s necessary for visibility and growth.  But it’s also often the first thing that slips when you start to get busy.  Even when you have a steady flow of work coming through, it’s still important to keep up with your marketing activities.  After all, wouldn’t you rather have clients sitting there waiting for you than nothing in the pipeline?  I’m going to hold my hands up now and say this is one thing where I don’t follow my own advice when I know I should! Continue reading “How to save a shed load of time creating your marketing content”